Everyone who regularly attends sporting events loves the sights, the sounds and the smells associated with simply being there. We soak it all in, take the images that are most notable, then splash them on to our memory like a fuzzy Leroy Neiman painting.

But imagery isn’t what keeps us coming back. That’s just the icing.

It’s the drama surrounding athletics that draws us in like a magnet. The human stories behind each team, each player and each coach are what capture our imagination and inspire us to root for one side, even if we have no vested interest in the outcome.